Abstract:
This project report describes the work and endeavors of an intern who tried to find out the
significance of creativity in branding and public relations (PR) in the industrial sector
through an internship. Since January 2022, the intern has been employed by Sell Bee (a
tech-based company). When she learned that Daffodil International University this time
was allowing its students to complete industrial internships in addition to academic
internships like teaching, through the course "Project Paper," she spoke with her
supervisor, Assistant Professor Asma Alam, and let her know that she was already
working at a company and asked if it was okay for her to continue the internship at that
very company or not.
After receiving permission from both the supervisor and department, the intern proceeded
to her office to ask the CEO for approval to complete the internship under their
company's auspices. The CEO approved her proposal without a second thought. Then the
intern started working on her chosen topic, which is, "The Significance of Creativity in Branding and Public Relations (PR)". Her internship took three months to complete.
During that period, she paid close attention to the activities she was carrying out in order
to achieve her objectives. After completing the internship, she prepared this formal report
based on her internship experience, in which she included her observations,
recommendations, the method or technique that she used, and findings.
