Usability Testing of E-Commerce App in Bangladesh

Abstract

In the era of modern technology, e-commerce is becoming very popular in a developing country like Bangladesh. It has altered the way people shop. As a result, new e-commerce sites are constantly emerging. In order to remain competitive, existing applications focus on improving their user interfaces to better serve their customers. So, I decided to test two popular e-commerce applications in Bangladesh, Daraz and Chaldal, to understand the current state of e-commerce. For this work, I used the System Usability Scale (SUS) and Usability Metric for User Experience (UMUX) survey-based methods. People of different ages and professions have participated in this survey. After analyzing the participants' data, I found that the applications had some usability issues, but the overall results were promising. From my analysis, I have concluded that the coming times of e-commerce will get better.