A Study on the Activities of Sales & Marketing Department of Le Meridien Dhaka

Abstract

1.1 Background of the Study: As part of the studies, every BTHM student must complete a placement in an established hotel. After successfully completing my 124 courses as a student of the Bachelor in Tourism and Hospitality Management program at Daffodil International University, I was transferred to Le Meridien Dhaka for my internship program as a trainee of Sales and Marketing Department. After completing my internship, I got job offer as a full-time employee and worked there three months as a Telesales Agent. 1.2 Source of the Study The Bachelor of Tourism and Hospitality Management (BTHM) degree program lasts four years. It is a requirement for me to complete the course as a student of this undergraduate curriculum at Daffodil International University. Students who have completed all of the BTHM courses are ready to begin an internship program in order to obtain the university's final certificate. Following the completion of my academic courses, I began my placement program at Le Meridien Dhaka. During my attachment period, I learned how to organize work and how important teamwork is. I created this report after successfully completing my industrial training period. 1.3 Range of the Study This report details the activities of the sales and marketing departments Sales and Marketing department. Each hotel has different operational goals, but they all work together to provide the best-personalized service to their guests. Sales and marketing are also known as the hotel's heart, so working in this department allows you to interact with other departments and learn about their work procedures. In conclusion, this report assesses the efficiency of the Sales and Marketing departments at Le Meridien Dhaka.