An Analysis of the Marketing Activities of Netehat

Abstract

Internships are a dynamic way to apply the practical acquired knowledge in this program. My dedication has been on get real job experience through internships in the business world. As a BBA student, I was appointed to The Netehat for my practical orientation as part of the internship program requirement. My own experience as a Netehat employee provided information for this study. I feel the internship will provide me with the expertise I need to operate in the e-commerce business while also assisting me in developing a successful career. From the inception of the firm to the present, business concepts develop with time. Because of consumer choice, adaptability, taste, preference, and so on, the manner of doing business is constantly very changeable and dynamic. And for this rivalry is emerging, and globalization is contributing a significant part in the growth of rivalry all over the globe. For this, we have to acknowledge technology and internet service progress. Every ecommerce company or corporation wants a loyal consumer base. Any E-Commerce business sector wishes to maximize income and profit by satisfying customers. In order to maximize income, they must follow and execute the marketing approach for determining the target audience and consumers and giving the best solution. Each company or organization must establish and implement a suitable and efficient marketing plan in order to produce sales and profits. Consumer attitudes regarding marketing are changing on a regular basis, particularly since the epidemic. People's needs and interests, as well as consumer characteristics, are changing. To react to this shift, every corporation must employ strategic management tools known as marketing strategies in order to sustain their organization's reproductive success and market competitiveness. Marketing strategy and activities are critical to the success of any company or organization. I chose Netehat, an online shopping site, to research their entire online marketing tactics and activities for my internship report.