An Analysis of the Marketing Activities of Believe Pte Ltd

Abstract

Believe Pte Ltd, is a global, Singapore-based FMCG conglomerate that provides market-ready solutions for customers by listing to their needs and designing products that suit their culture and life choice. From breakthrough personal care essentials to beauty products surpassing global standards. Believe has rapid growth in its relatively short period of time. Believe Pte Ltd started their operation in mid-2019, through that time Believe Pte Ltd has raised cumulatively over US$ 80M over the last two years. The company is using the funds to consolidate its market share in India and Bangladesh via strategic market acquisitions. They have a very good online and offline presence. In order to do that marketing is essential. They have built a unique distribution network during the pandemic and they have an extremely strong and diversified portfolio of product brands of Lafz, Zayn & Myza and Dr Rhäzēs. Marketing plays an important role in a company mostly dependent on it. In that short period of time, I have tried to identify the various marketing activities by Believe Pte Ltd.