Deep Insight – An AI Based Consumer Review Analysis Tool

Abstract

In this post-pandemic era, e-commerce has become a very popular business. Review analysis is an integral part of these product-based online businesses. It is the process of going through a product's feedback to understand how a customer feels about the product. It can help in product development, product improvement, identify product issues, improve customer experience, give a clear view of product feature prioritization and finally help guide in decision making. It is an unavoidable process if the business is customer-centric. But the review analysis can be a time-consuming and monotonous process and not to mention in large-scale businesses it requires a certain amount of budget and workforce. Deep Insight is a centralized solution for review analysis. It fully automates the rigorous process of review analysis with a simple click of a button. This system revolutionizes the standard procedures of review analysis and reinvents it by using smart and innovative means combined with state-of-the-art technology such as artificial intelligence and machine learning. The online Market is a convenient platform for the general customer yet a challenging business platform for business owners. This platform is expanding at a breakneck pace. An eCommerce statistic predicts that the online marketplace will grow to 6.5 trillion dollars by 2023. In this rat race, this would undoubtedly be difficult to maintain. So, business owners always need to be a step ahead of the competition to compete. But how can they do that if most of the resources, budget, and time are spent on researching how to make a perfect product? It is very difficult to know what makes a successful product. The review section is certainly helpful because it can give insight into customers' perspectives. It can provide information on the customer's takes, preferences, and dislikes which can be helpful to create a successful product. But going through all reviews can be a challenging task especially since text reviews can have deep meaning and connotations. Deep Insight excellent at handling tasks like this. It goes through all the reviews extracting deep and 2 ©DAFFODIL INTERNATIONAL UNIVERSITY insightful information and compiling them into a comprehensive analytic report. It does all of this with almost zero human intervention. Deep Insight is both beneficial to large businesses and small businesses. In large-scale businesses, there are overwhelming amounts of reviews coming daily. They can use this system to fully automate the whole review analysis process, saving the company a significant amount of time and headaches. It will benefit small businesses by saving them money. Small businesses are usually run by a small team or even a single person. So, they do not have an expandable workforce or budget to spend on review analysis.