Abstract:
The Bangladeshi garments manufacturers
are emphasizing on local market besides exporting
with reputation. Undergarments are a very common
product for both male and female. The main objective
of this study was to find out the perception of
consumers of Dhaka city while buying undergarments.
Specifically, this study tried to discover the impact of
gender and age group of customers on dimensions of
quality during purchasing undergarments in Dhaka
city, Bangladesh. To conduct this work, Dhaka city was
divided into two parts-DNCC and DSCC. A total 766
male and 750 female customers were interviewed faceto-
face perfectly. To get the desired objectives of this
study, logistic regression analysis was done. It was
found that about 75% of female customer prefers fiber
type, hand feel and outer appearance. Again, about
80% male favor fiber type and hand feel like female
but unlike female they prefer elasticity instead of outer
appearance. Most of the customers of aged 12 to 18
years prefer hand feel, outer appearance and elasticity
whereas greater share of age group (19 to 30) years, (31
to 50) years and above 50 years prefer fiber type
instead of outer appearance although the percentages
of customer are different in choosing the mentioned
aspects of quality. This study discovered that the
preferences to dimensions of quality differ not only
among genders but also among customers of different
ages. As a result, manufacturers should take it into
consideration while producing undergarments.
