Study on Magento-2: A Framework for E-Commerce and Digital Marketing

Abstract

E-commerce is a standard commercial revolution. E-commerce means electronic commerce. E-commerce refers to the purchasing and selling of products and services, as well as the transportation of payments or data through an electronic network, usually Online. In recent years, Amazon, Alibaba, and eBay in the large worldwide market, Daraz.com in the elevated Asian market, and Pickaboo, Evaly, and QQCOM in the Bangladeshi market are just a few examples. For many organizations, market segmentation in the online retail market is not easy. Users with specific purchase requirements may have trouble finding suitable e-commerce platforms due to the large similarity of online shopping platforms. The user engagement of types of e-platforms also varies. for many products. By better understanding customers' interests and motives for their online shopping, businesses may improve marketing efficiency and accuracy. For example, companies may more successfully and properly offer multiple products to multiple customer categories after analyzing big data. The goal of the current study is to analyze and describe the present situation of e-commerce. The study will look at the essential modifications for e-commerce business models to work.