Corporate sales operations of Banglalion Communications Limited: an evaluation.

Abstract

Banglalion Communications Limited is the largest WiMAX operator in Bangladesh. It operates on a nationwide license in 2.5 GHz band with 35 Mhz spectrum from BTRC. The license covers Data, Voice and Video. Banglalion Communications Limited is a private limited company incorporated in Bangladesh on 5th November 2008 under the Companies Act, 1994. Corporate customer of Banglalion Communications Limited is also the largest among the WiMAX operator in Bangladesh. The objective of my study has been to analyze corporate sales Operations of Banglalion Communications Limited. I do face to face conversation with officers and client to collect data for my study. The report contains some important factors which include introduction of the project, background, scope, objective, methodology and limitations of the study. Discussion, analysis and findings give the idea about corporate sales operations, Target Customer, Corporate sales process, Corporate Solutions, Corporate Packages and pricing, Sales growth of Banglalion Communications Limited. Different suggestions, recommendations have come at the end of the report. The Problems findings during the three-month long internship period & suggestions are given from observation, comparative analysis, strategic point of view etc. To increase the efficacy in customer service Banglalion Communications Limited should try to develop the process of providing services. Already it has earned a strong positioned in the field of customer service. To continue to hold the position and be perfect in this sector it will have to keep more and more attention to the customer retention and development.