Abstract:
The topic of the report is “An Evaluation of Customers’ Satisfaction towards Sagufta Group:
A study on Sagufta N M Housing Ltd”. The main purpose of the report becomes very clear
from the topic of the report. My internship was in the marketing department of SAGUFTA
NM Housing Ltd, which is the sister, concern of SAGUFTA Group.
In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this
sector. During 1970s there were fewer than five companies in Bangladesh engaged in this
business. But now this is a booming sector of the company. SAGUFTA Group started its
journey in 1995 as one of the Bangladesh’s leading Housing Company. SAGUFTA Group of
companies started as Real Estate ventures known as “SAGUFTA” under its first concern the
SAGUFTA N M Housing Ltd.
However, the objective of the study is to make an analysis of Customer Service Activities of
SAGUFTA Group of Companies in terms of the apartment/housing project. Both primary and
secondary sources have been used to collect data and information. Sample size was 30 in
which convenience sampling technique was used. 5-point Likert Scale has been used to
measure the level of customers’ satisfaction of Sagufta N M Housing Ltd. To create
customers value and satisfaction through providing good product & services at a reasonable
cost is the main objective of this company. The price is increasing day by day. It is now
becoming out of ability of normal public, so SAGUFTA cannot make the customers highly
satisfied with the quality of their services. Maximum customers are expecting the price to be
stable and reasonable, so carefully the price should be established. Most of the customers are
worried about the plot handover process, so to keep customers faith it must be done timely
and all modern facilities should be distributed to all customers.
Finally, SAGUFTA Group has successfully established itself as one of the leading trusted real
estate developments in Bangladesh with reputation for a touch of class & dignity within the
reach of all class of people.
