Internship report on “an evaluation of customer’s satisfaction towards Sagufta group: a study on Sagufta N M Housing Ltd”.

Abstract

The topic of the report is “An Evaluation of Customers’ Satisfaction towards Sagufta Group: A study on Sagufta N M Housing Ltd”. The main purpose of the report becomes very clear from the topic of the report. My internship was in the marketing department of SAGUFTA NM Housing Ltd, which is the sister, concern of SAGUFTA Group. In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this sector. During 1970s there were fewer than five companies in Bangladesh engaged in this business. But now this is a booming sector of the company. SAGUFTA Group started its journey in 1995 as one of the Bangladesh’s leading Housing Company. SAGUFTA Group of companies started as Real Estate ventures known as “SAGUFTA” under its first concern the SAGUFTA N M Housing Ltd. However, the objective of the study is to make an analysis of Customer Service Activities of SAGUFTA Group of Companies in terms of the apartment/housing project. Both primary and secondary sources have been used to collect data and information. Sample size was 30 in which convenience sampling technique was used. 5-point Likert Scale has been used to measure the level of customers’ satisfaction of Sagufta N M Housing Ltd. To create customers value and satisfaction through providing good product & services at a reasonable cost is the main objective of this company. The price is increasing day by day. It is now becoming out of ability of normal public, so SAGUFTA cannot make the customers highly satisfied with the quality of their services. Maximum customers are expecting the price to be stable and reasonable, so carefully the price should be established. Most of the customers are worried about the plot handover process, so to keep customers faith it must be done timely and all modern facilities should be distributed to all customers. Finally, SAGUFTA Group has successfully established itself as one of the leading trusted real estate developments in Bangladesh with reputation for a touch of class & dignity within the reach of all class of people.