Abstract:
The report is done on the Promotion Management of Computer Source Limited to explain
and evaluate the promotional activities and to identify problems related to promotional
activities of Computer Source Limited. The report is descriptive type in nature and prepared
with secondary data. Computer Source Ltd is the largest technology distributor of Bangladesh
and a leading technology sales, marketing and logistics company. Since its beginning in
1993, it has connected technology solution providers with users nationwide, identifying
markets and technologies that shape the IT industry by distributing and marketing IT
products from nearly 35 suppliers to thousands of people. Service support is the key
differentiation factor for the company over its competitors.
Computer Source Limited doing its promotion with different types of promotional tolls and
these are described in the past three of the report. The company uses direct marketing,
advertising, public relations and corporate image, managing exhibitions and trade events,
sales promotion etc as their promotional tools.
In the market of IT product sales and distribution, most of the times, companies compete
among them with same branded foreign products. This uniqueness of the sector makes the
market promotion a must needed requirement for Computer Source Limited. Since the
company is doing its promotional activates well, there are some problems from lack of
aggressive advertisement and lack of sufficient budget for promotion etc. The company also
doesn’t specify its target customers before promotional activities. Here, in this report, some
recommendations are made for the company to overcome the problems about the promotional
activities. The target market should be identified before go for any promotional activities as it
would help the company to know its target customers and their wants and needs. To win over
competition the company needs aggressive promotional activity though electronic media, like
television advertisement. If the company can bring some changes in the promotional
activities, then Computer Source Ltd. would be almost flawless in its sector.
