Abstract:
Abstract: Corporate Social Responsibility (CSR) is the activities carried out by the
corporations that not only contribute to society but also influence to purchase
behavior of the consumers. But there are misconceptions about CSR and its effect
on purchase behavior of the students. As this study concerns about CSR and its
persuasion on students’ purchase behavior, exploratory research design was used.
This study carried out based on students’ purchase behavior which is related with
the awareness about CSR. The findings indicate that students, who are
knowledgeable and aware about CSR, have favorable attitude and positive
influence on their purchasing decisions.
