Abstract:
The idea of tipping point has got significant importance in the discourse of sociology,
physics, environmental science, natural disaster and epidemic management. Malcolm
Gladwell, a British-Canadian journalist, wrote the book titled ‘The Tipping Point: How
Little Things Can Make a Big Difference’ in the year 2000. It caught the attention of
readers within a very short period of time and the book triumphed with the best seller list
both nationally and internationally. Malcolm defined the tipping point as a magical
moment when an idea, trend or behavior crosses a threshold and spreads like the flame of
fire. The phenomenon is compared with contagious diseases such as cold, cough and
influenza whereas a small idea or incident can create a significant change in our life.
