An internship report on evaluation of marketing activities of Neelachol Housing Ltd

Abstract

The housing sector plays vital roles both in the context of the economy of Bangladesh and serving the fundamental human right of shelter which actually call for the awareness and analysis regarding various pertinent issues involving the sector.The objective of this paper is to highlight the marketing activities of Neelachol Housing Ltd. It is a real estate developer in nature. Now a day’s real estate market is very demanding & most of the consumer of this market is facing huge problems like developer selection, procedure, rules etc. This report is not cover entire market but contains all major information about Neelachol Housing Ltd. So, the user could easily evaluate the organization by go through this report. Major portion of this report contains information about products, price, and payment& purchasing procedure, rules of the company, business activities, organizational Structure etc. At present Neelachol Housing LTD ltd is selling plots in two projects (Neelachol Homes& Neelachol river rain).Price of the plots varies with the location and area. The sizes of the plots are 3 &5 khata. The clients have to contact with the sales office of NeelacholHousing Ltd at Banani to purchase the plot. The booking money is Tk.20000/= per khata &down payment is 30%of total price of a plot and rest of the amount could be paid by onetime payment or by 60 or 72equatedmonthly installment. The client should have to pay the installment before falling three consecutive installments due. This is a general rule of the company. If the client fails to do so, his/her allotment should be cancelled. Now, after making the full payment, the client will be paid the registration fees and VAT for the plots. It will take 6(six) months to one year to hand over the plot. There will be a final measurement on the land area after finishing the development activities. Neelachol Housing LTD is new organizations in real estate market but also facing a lot of problems. The major problem are decreasing service quality & ensure a valuable work team, management should avoid nepotism in recruitment process. The firm could recruit some creative person to produce valuable & meaningful advertisement. The allotment cancellation power should be decentralized. The firm has to develop some new project to retain the market share. Despite the significant growth of the housing sector in the recent past, good research dealing with the development of this sector is lacking. This is compounded by the fact that there is a lack of adequate statistical information.