Evaluation of customers' satisfaction in real estate business of Bangladesh : A case study on Household Development Ltd.

Abstract

In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this sector. During 1970 there were fewer than five companies in Bangladesh engaged in this business. But now this is a booming sector of the company. Household Development Ltd. was started its journey in 2008. Household Development deals with the real estate sector. Household Development ltd. is our environmentally responsible response to the rapid spate of urbanization in Bangladesh. Pressures of urbanization in this country are compounded by the unfavorable land man ration Household Development has embarked upon a mission to make the maximum use of minimum land being sensitive to both environmental concerns and social continuity. Household Development at Corporate Branch has currently 35 employees, including drivers & peons. I have worked as an internship at Household Development – Corporate Branch from 23 October. Household Development is a fastest growing housing company in Bangladesh. In 2008, Household Development Ltd. launched their land project at Purbachal “Household Green City”. Household Development Ltd. participates on REHAB housing fair two times in a year. In the fair we take a stole for selling the plots. To make the sale successful the corporate office always provides feedback to the local office. We provide the brochures, maps, & other accessories so that the sales team can easily make their sales. Finally Household Development Ltd. has successfully established itself as one of the growing real estate developments in Bangladesh with reputation for a touch of class & dignity within the reach of all class of people. In this report first I want to say Real Estate is property the term property referrers to anything that can be owned or possessed, property can be a tangible asset or an intangible asset. Tangible asset is land, building, automobile, etc. Intangible asset is any kind of document paper such as deed of agreement. Customer satisfaction is one of the most important things in any kind of business mainly Real Estate business. HDL always want to do customer satisfy. They Apply many kind of process, such as always provide Project Brochure, location map, project value document and many more. HDL first show the land project to the customer, and then talk with customer about project value than when customer is convinced then sell the land. HDL provides website facility to see customer land or plot. Always provide all types of money document and provide many more. A customer is stay satisfaction level then he or she always talk his or her relative about his or her land in positive, then relative talk with many people, If customer is stay dissatisfy then always talk negative.