Abstract:
Bachelor of Real Estate (BRE) program of Daffodil international University (DIU)
requires each student to complete an internship for at least three months with an
organization and submit a report based on internship assignment. The scope of the
application of theoretical knowledge of Real Estate gathered from BRE program has
widened by interacting with the customers of Ambition Development & Construction
Limited and other company during internship program. Emerging competitors are
fighting to gain substantial market share, though Ambition Development &
Construction Limited is considered as a leader in real estate sector. In the arena of
competitive market environment it has become significantly important for any
company to analyze its performance of different marketing strategies in order to
survive in the volatile market environment as well as to manage companies’
operations efficiently and effectively for achieving its objectives. This report is
tailored to focus on the marketing activities of Ambition Development &
Construction Limited that is performing to retain market share and uphold the growth.
