Internship report on an analysis of marketing activities Of Constech Design & Development Limited.

Abstract

In Bangladesh, the problem of urbanization is further aggravated by limited land use policy. As globalization increases, the process of urbanization increases. The ever increasing urban population is creating an increasing demand for shelter. This paper is an attempt to observe how “Constech Design & Development Ltd.” is influencing the urbanization pattern with special reference to Dhaka city and to provide some guideline for sustainable development of this sector. The current trend of urban growth in Bangladesh is about 5-6% per annum. At present, 28% population of Bangladesh lives in urban areas, which will be 34% by the year 2025 (REHAB 2003). The present estimated population of Dhaka is above 1 core and estimated growth rate is 3.8% per annum (USAID, 1999). The Real Estate developers are playing the vital role regardless of high, middle and low income people since the past two decades in providing the housing provision During 1970s, there were fewer than 5 companies in Bangladesh engaged in this business. In 1998, there were 42 such developers working in Dhaka which increases to 1000 during 2012 (REHAB). There are five basic needs in the human life. Housing is one of those and it is very essential for every people. Real Estate companies are working to provide house for those people who would like buying an apartment besides, this industry has also created a large number of jobs in the job market. Thousands of backward linkage industries such as brick, sand, ceramic, sanitary wears industries etc. have setup to base on the real estate industries. So CDDL, as a real estate company run with a effective slogan- “Create a Better Live”. It is new in the real estate global village but the people behind it are very much experienced and professionals. There are about 1000 real estate companies in Bangladesh. Real estate companies are playing a great role to increase our national income. But very few companies are recognized by the people of our country. Most of the companies do not fulfill their commitments. Many of the people have lost their faith on developers. CDDL has taken this challenge and tries to satisfy people.