Abstract:
In this report first I want to say Real Estate is a property the term property referrers to anything that can be owned or possessed, property can be a tangible asset or an intangible asset. Tangible asset is land, building, automobile, etc. Intangible asset is any kind of document paper such as deed of agreement.
In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this sector. During 1970 there were fewer than five companies in Bangladesh engaged in this business. But now this is a booming sector of the company.
Marine Real Estate Ltd. started its journey in 2009. MREL is our environmentally responsible response to the rapid spate of urbanization in Bangladesh. Pressures of urbanization in this country are compounded by the unfavorable land man ration. It has embarked upon a mission to make the maximum use of minimum land being sensitive to both environmental concerns and social continuity. Marine Real Estate Ltd. at Corporate Branch has currently 35 employees, including drivers & peons.
As a mandatory requirement of BRE program, I completed my internship at MREL. I was working there at marketing department for three months and my prime objective was to know about the marketing activities of MREL. The purpose of this internship report is to analyze marketing activities in the real life situations of an organization. The organizational part consists of objectives, mission, vision, departments of MREL.
This internship report covers the analysis of marketing activities of MREL; where, it presents how MREL’s select their target market. After that MREL offers products to their target customers and set a price for the offered product. Then MREL decides several policies for the target customers for their offered products. This report contains the feature information about MREL’s overall marketing activities.
At the concluding part of the report, it is covering the important findings about MREL. Also, possible suggestions are given by own point of view. Finally, this total report will help to describe, the marketing activities done by Marine Real Estate Limited.
