Abstract:
Biswas Builders Ltd. Is one of the fast growing Real Estate Company in Bangladesh. The topic of study is An Analysis Marketing Activities of Biswas Builders Ltd. The objective of the study were to explain marketing strategies, to spot out of the problem relating to marketing activities, and to furnish some recommendations to solve the problems. To conduct the study, data have been collected from primary and secondary sources. The company follows differentiated target- marketing strategy to serve the customers. Biswas Builders Ltd. Offers a variety of consumer product that include Apartment, Land Plots, Commercial or Office spaces and Commercial cum residential buildings. In setting price the company follows intensive handover system to make their products highly accepted and popular to the customers. There are some problems in the marketing activities of the company which are insufficient market research, inadequate advertising , lack of technological support in promotional activates etc .In those circumstances, the company should widened their advertising and promotional work to make their product highly available, should focus on marketing research to get actual feedback from customers.
