Current Tendency of Listening FM Radio of Journalism Students in DIU

Abstract

There are three kinds of electronic media have been broadcasting program and news namely, public service broadcasters, commercial broadcasters and international broadcasters in Bangladesh. Radio is one of the important tools in the whole media sector. Bangladesh Betar is the public service broadcasters owned by the state. The commercial broadcasters are private FM radios. Apart from this, BBC World Service, VOA, DW, NHK etc. are international broadcasters. These three kinds of electronic media have different objectives. It is high time to know that which channels are grabbed how much audience particularly in FM radio sector. This study is conducted on the basis of this issue. In this research, a brief scenario of FM radio culture and tendency in Bangladesh has been discussed along with the topic. This research is the combination of qualitative and quantitative data with the help of primary and secondary sources regarding FM radio channels, its broadcasting nature, programs, operational strategies, audience demand and their FM listening tendency. For conducting this academic research, random sampling is followed to the Journalism students in Daffodil International University. The focus of this study was to analyze the tendency to listen FM radio as journalism students as well as the young generation. Four hypotheses were formed to develop a structured questionnaire. In some cases, result is not due to small sample size and time constraints. According to the findings, it can be interpreted that private FM channels are more popular than public FM channels. Mobile Phones are broadly used for listening FM channels. Young listeners spend one to two hours in a day and late night is their preferable time to listen this. Radio Foorti is the popular FM station for songs related programs which are mostly heard. People send SMS mostly for song request. ABC Radio is the popular station for news purpose. One of the parameter is to measure the tendency of consuming the advertisements. In that case, it is found that most listeners change the radio stations during commercial break. But they allow when RJ goes with mentioning duration of the break. Distorted linguistic approach is a common phenomenon in FM radios. There are lot of complains against the RJs’ speeches. As per the findings of the study, most students like standard Bangla speech but very few students like the mixture of English and Bangla. Finally, it is seen from the beginning to end of this research, FM radio related study is not adequate in Bangladesh. FM radio is a booing sector right now. It starts its journey from 2006 and there are number of channels are running their operations successfully where all private stations are doing this commercially. That’s why; this is the high time to make a nurtured shape of this industry. As a result, it will be worthy to both public and private sectors in the future.