Tracking Selection Criteria of Solar Panels in Consumer Market

Abstract

Human always wants to make his life easier. As the time passes by, various problems are faced by humans. Now a day, the greatest problem which is existing all over the country is load shedding. Various substitute sources are being used to solve this problem, but the sources are not adequate enough due to economic and environmental reasons. One of these sources is solar energy which is emerging in human lives. Like other developed and developing countries, solar business is a potential and developing sector in Bangladesh. I wanted to know about the possible market acceptance of solar panels, and consumers’ reference of features in solar panels, problems with solar business. I worked for AVA Renewable Energy Ltd. where I got the practical knowledge. I worked with AVA solar by handling its various running projects, talking with employees, and discussing with customer. I interviewed 48 people of Rangpur district with the help of a structured questionnaire. I divided the product profiles into 3 major attributes: capacity, installment, and price. There has been found 16 packages of different capacity, installment, and price. I found that people are interested in using solar panels. It has been found that people prefer 100w panel and want to pay BDT 1500-2000 in 12 monthly installments. Companies dealing with solar panels need to overcome some lacking. The electronics products which are used with solar panel is expensive. The company should decrease the price along with decreasing its installment prices to create new demand. After working with AVA Renewable Energy Ltd. I learnt the present scenario of solar panel market. Bangladesh can be a great manufacturer of solar panels. The government should increase its focus and subsidy contribution upon the solar business sector.