LOVE AND FEAR: USE OF TWO PRIMAL EMOTIONS IN NAZI POLITICAL PROPAGANDA IN THE PERIOD OF 1930-1945

Abstract

Abstract: Two primal emotions of love and fear were used by the Nazis in their propaganda campaigns aimed at the German people. The Nazis resorted to total propaganda to control the psyche of the people. The success they achieved has few parallels in history. Attempt has been made in this paper to delineate, in broad strokes, the two tactics of their propaganda covering only the most important themes of the Nazi period.