Abstract:
Abstract: Among the extrinsic problems faced by the people of Bangladesh, load
shedding carries much weight. This study prescribes a solution by offering a feasible
alternative source of energy: solar panel. Solar panels are effective in providing an
equivalent amount of energy at a reasonable cost compared to existing power plants.
Though there is usage of solar panels in Bangladesh, the concept is not commercially
prevailed for consumer markets in remote areas. The main objective of the study is to
provide a blend of different attributes that consumers may consider for purchasing
solar panels. By conducting depth interviews, 3 key attributes have been derived, i.e.,
capacity, installment, and price; along with different levels. 48 respondents were
offered 20 different profiles of attribute levels to put ratings at a 100-point scale. It
has been found from the analysis that people mostly prefer 100 watt panels to
purchase in 12 installments each for BDT 1500-2000. Yet, corporations in
Bangladesh have scope to work on it and commercialize efficiently.
