A study on the behavior of young adults in Social Media

Abstract

The study was based on to know the behavior and the behavioral changes of young adults in different age groups (18-30) in Social Media. The study is to indicate a correlation between Social media usage and behavior of young adults in different age stages of young adults in Bangladesh. The research was based on Uses & Gratification Theory (Katz, 1973) and Media Dependency Theory (Ball-Rokeach, 1979). A survey was conducted between 311 young adult respondents from both undergraduate and post graduate programs and different academic disciplines of four different universities in Dhaka. They have provided information about their Social Media usage and activities. Respondents answered questions dealing with elements of their Social Media usage, how they get connected, about their virtual connections, what they think about using Social Media, what they do while using Social Media and reasons of liking it. Most of the results were found that there is no relation between Social Media and age factor but the usage and network platform was identified by the research.