Title of the Thesis: Consumer reaction of selected Television Commercial of Mobile Phone Operator.

Abstract

Television was very popular back in the 1950s and nothing stopped it from becoming one of the best advertising mediums today. TV advertisements are highly engaging and it has the ability to make connections with the audience in an instant. TV commercials of various lengths (15 seconds to 30 minutes) designed to create interest and demand in a product and turn that interest into an immediate, impulsive sale. Mobile phone has become an indispensable part of Bangladesh’s everyday-life and has made a “safe haven” in one of our pockets much like our wallet that we never want to leave at home while we head for our work. The mobile phone operator taking this advantages. For their business they use some contents in their TVC those are not ethical. my main research questions were: 1. Do you think Mobile company operator use public’s emotions for the purpose of their business? 2. Do you think these type of Advertisement are ethically sound? The result of these questions proved positive, none of these proved null.