Market Research on Popular Anti-Diabetic Drugs

Abstract

Diabetes Mellitus is now a major public health problem in the developed as well as developing countries. Now a day it ranked seventh among the leading causes of death. Market research is a systematic, objective collection and analysis of data about the target market and competition. The purpose of market research of antidiabetic drug is to identify the most popular antidiabetic drugs. For this purpose, Different hospitals were visited and over 100 prescriptions for diabetic patients were collected. After proper investigation, it was found that Comet/Comet XR 1gm /500mg ( Generic name : Metformin ; Manufacturer : Square Pharmaceuticals Ltd ) , Met(Generic name : Metformin ; Manufacturer : Opsonin Pharma Ltd.) , Amaryl ( Generic Name : Glimepiride ; Manufacturer : Sanofi-aventis Bangladesh Ltd) , Diaplus ( Generic name: Glipizide ; Manufacturer : Pacific Pharmaceuticals ltd ), Metfo (Generic name : Metformin ; Manufacturer: Pacific Pharmaceuticals Ltd .) Metfar (Generic :Metformin ; Manufacturer : The white horse Pharma) , Novomix ( Generic name : Medium acting Insulin , Manufacturer : Novo Nordisk Pharma (Private) Ltd. ) , Maxulin30/70 (Generic name : Medium acting Insulin ; Manufacturer : Incepta Pharmaceuticals Ltd ) Mixtard 30/70 (Generic name : Medium acting Insulin ; Manufacturer : Novo Nordisk Pharma (private) Ltd. ) , Comprid / Comprid XR ( Generic name: Gliclazide ; Manufacturer : Square Pharmaceuticals Ltd), Diemerol 80 (Generic name : Gliclazide ; Manufacturer : Drug International Ltd) , Dieta / Dieta-2 ( Generic name : Glimepiride ; Manufacturer : Pacific Pharmaceuticals Ltd) , Lijenta (Generic name :Linagliptin ; Manufacturer : NIPRO JMI Pharma. ) are most commonly used & are at top level for selling anti diabetic drugs in Bangladesh.