Abstract:
The study titled ‘Farmers’ Understanding of Television Messages on Chemical Fertilizers and Pesticides’ was designed to know the farmers‟ understanding of the televised messages on the chemical fertilizers and pesticides. The study shows, all the farmers watch television program on agriculture but get a very little information about use of Chemical Fertilizers and Pesticides. All most the farmers understand the information they get from the program but sometimes they faced difficulties to understand some words. Many farmers used chemical fertilizers but a very little portion use organic fertilizers. The farmers who use chemical fertilizer found it harmful for the crops using it without knowing the proper method of using. The farmers opined they would be more beneficial if they get more information about using Chemical Fertilizers and Pesticides.
