Marketing activities of president electronics industries limited

Abstract

This internship report is a partial requirement for the Masters of Business Administration program. The report is based on working experience on President Electronics Industries Limited (PEIL). I was assigned in the Khagrachhari Branch of President Electronics Industries Limited (PEIL). This report gives a clear idea of evaluating the marketing activities. The data has been collected from primary and secondary source. Primary sources are group discussion, practical work experience, case study. Secondary sources are library, several books. The report consists of six chapters. The first chapter describes the introducing matters of a formal report which includes origin, background, objectives, methodology, scope and limitations etc. Second chapter consist of background of President Electronics Industries Limited (PEIL) profile, mission, vision, value & commitments, objective of President Electronics Industries Limited (PEIL), special characteristics, Branch Location all over Bangladesh and organizational structure on PEIL and SWOT analysis. Third chapter includes discussion about “An Analysis of Marketing Activities” and its functions, policies and procedures. Basically it has been focused of marketing mix, about company product, sales target and position of the company which are the main part of marketing activities. The four chapter is the finding and recommendation and conclusion of the report which provides; analysis related with performance evaluation of PEIL. I hope this report, despite its many limitations, will be a gateway to have a clear concept about the marketing activities of President Electronics Industries Limited (PEIL)