An analysis of communication and branding strategies of Dhaka bank ltd.

Abstract

After 90s Bangladesh economies has been achieving a rapid growth action that’s the reason Bangladesh is a developing country, many sectors play an important role with the economic and others development of the country. And banking secretors has huge contribution of this economic development. We can easily consider that banking system of a country as a barometer of an economic development. In this modern era well-developed banking system is much more needed for every type of trade and commerce. Day by day we are involving economical activities, as a result we are depending on banking sectors. In this reason our country has been promoting our financial sectors. Now days we can experience different type of Bank service like national and international. In our country banking system has divided in different ways like state owned, privet and foreign commercial bank. And In our country Bangladesh Bank play a vital role as guardian of all Banks who are providing financial or non-financial service in Bangladesh. Now this analyze has mention some name of the Bank who is providing financial service in our country, Sonali Bank Ltd.Rupali Bank Ltd.Janata Bank Ltd.Bangladesh Development Bank Limited. Basic Bank Limited. Bangladesh, AB Bank Limited, IFIC Bank Limited, Modhumoti Bank Limited, Mutual Trust Bank Limited, NRB Bank Limited, NRB Commercial Bank Limited, NRB Global Bank Limited, One Bank Limited, Premier Bank Limited, Prime Bank Limited, Pubali Bank Limited,Shimanto Bank Ltd,South Bangla Agriculture & Commerce Bank Limited, Standard Bank Limited, Limited, Limited, Trust , Uttara Bank Limited and others. All those banks are using different types of communication and branding strategies but this study will analyze the communication and branding strategies of Dhaka Bank LDT. So this study has been focused on the process of communication of Dhaka bank limited. And how to maintain their communication channels with daily basis of routine work. And which strategies they have followed for their branding. And also followed their positioning strategies in the competitive market