Efficiency of SMS Marketing in Developing Countries: Bangladesh Case Study

dc.contributor.author	Mahmud, Imran
dc.contributor.author	Rawshon, Shahriar
dc.contributor.author	Munim, Fazle
dc.date.accessioned	2018-09-24T03:58:42Z
dc.date.accessioned	2019-05-27T09:57:09Z
dc.date.available	2018-09-24T03:58:42Z
dc.date.available	2019-05-27T09:57:09Z
dc.date.issued	2011-06-21
dc.identifier.uri	http://hdl.handle.net/20.500.11948/3289
dc.description.abstract	SMS - Short Message service is commonly used by the all mobile users in the world. This service is now one of the best media for promotion of the product and services. This paper focused on the best use of the SMS to make the best promotion in anytime and anywhere to the customer. In traditional marketing, there are electronic and paper media to make the advertisement and the latest news of the product. But in that case, those media are more expensive and some time is avoided by the customer. On the other hand, SMS marketing is a way where using lower cost, it can provide new messages of product or about the company. In this paper, a research has been taken place to measure the efficiency of SMS marketing in Bangladesh. Full Text Link: http://dx.doi.org/10.2139/ssrn.1867895	en_US
dc.language.iso	en	en_US
dc.publisher	SSRN	en_US
dc.subject	SMS marketing	en_US
dc.subject	advertisement	en_US
dc.subject	Bangladesh	en_US
dc.subject	Developing Countries	en_US
dc.title	Efficiency of SMS Marketing in Developing Countries: Bangladesh Case Study	en_US
dc.type	Article	en_US