Abstract:
Digital marketing is the most popular marketing system in Bangladesh. Bangladesh also enter the digital age. Day by day increase the internet user, at the same time it increase the opportunities and challenges for the marketers and business owners. Traditional marketing and digital marketing is totally different from each other. Increase the usages of digital device consumer update their life style and behavior by learning internet. Today customers are not depend only the marketers or sales persons or business owners, but also the can communicate easily different social media and gather knowledge from different website or internet. They also compare of the product information such as price, features, benefits etc. As a result marketers are more responsible when they send about product or service information. Although customer does not trust what a company or brand say, customer also discuss about the product with friends, relative, social site, family member than take purchase decision.
Digital marketing is the low cost marketing channels. By using digital marketing, markets main objective to create brand awareness, promote their product and service, attracting customer attention and influence the buying decision.
Today business world is very competitive, customer can gather information about the product, even 80% product information know customer so that marketer can’t influence the customer in wrong way. Marketers should provide the right message to the customer. Today it is not enough to know about the customer but also know the customer deeper. Analyze the customer behavior when, where they want information and where they want product or service.
This study has described major elements of digital marketing, analyze the effectiveness of digital marketing in Dinajpur. Also describe the challenges and opportunities of digital marketing.
