Abstract:
Consumers are the nucleus of all marketing activities as they dictate the
market mechanism. But these consumers in developing countries are victim of
deprivation of their basic rights due to unawareness of their fundamental
responsibilities. In this paper, we have articulated all the rights and responsibilities as
per some established guidelines and assessed each of them in the context of
Bangladesh. The survey result shows that most of our consumers are not aware of
their rights and responsibilities, so we have recommended an integrated protection
framework to preserve consumers’ rights and responsibilities.
