An Integrated Protection Framework to Preserve Consumers’ Rights and Responsibilities in Bangladesh

Abstract

Consumers are the nucleus of all marketing activities as they dictate the market mechanism. But these consumers in developing countries are victim of deprivation of their basic rights due to unawareness of their fundamental responsibilities. In this paper, we have articulated all the rights and responsibilities as per some established guidelines and assessed each of them in the context of Bangladesh. The survey result shows that most of our consumers are not aware of their rights and responsibilities, so we have recommended an integrated protection framework to preserve consumers’ rights and responsibilities.