Abstract:
The world business style has changed to a greater extent. With the change
in business style, Bangladesh though lagging far behind has gradually adopted
various styles. Modernized shopping centers, which are very much similar to the
western supermarket, although miniature in size, recently have emerged in the major
urban cities of Bangladesh. At the same time the traditional shopping center called
‘Bazar’ still are leading among the shopping centers. The research aimed to
investigate the reasons behind the shopping attitude of the customers in choosing
modernized shopping centers. The analysis suggests that class difference of the
consumers plays an important role in selecting shopping centers. Availability of
goods and price of commodities at the shopping center influences in selecting
shopping center. Reputation or image of the shopping center also has influence in
selecting shopping center.
