Abstract:
The present study evaluates the influence of quality of information
communicated about both basic and other benefits on the recruitment of university
graduates. Using a sample of students who were about to engage in the job search
process, the study varied the quality of information describing benefits and examined
how communicating different degrees of information influenced willingness to
accept a job. Increasing the quality of information communicated about basic
decreased the willingness to accept job offers. However, increasing the quality of
communication about other benefits increased respondents’ perceived value of those
benefits in making job choices. This study investigates the reactions of prospective
university graduates’ to the quality of benefits communication on their willingness to
accept a hypothetical job offer. The Analysis of Variance (ANOVA) protocol was
used to investigate basic and non-basic salary for entry level job seekers. After
analyzing the data, it is clearly identified that students’ seeking employment seems
to value basic benefits more than non-basic ones. Although the data showed that
increased information about basic benefits reduced the willingness among subjects to
accept job offers, the degree of influence was still larger than for non-basic benefits.
