Abstract:
Information technology (IT) has changed most of the functions in banking business. Now-a-
days, most of banking activities are being conducted based on electronic banking. E-banking
such as the use of credit card has changed banking habit of the customers and activities of the
bankers. The present study provides a brief idea about credit card facility of the banks in
Dhaka, the different aspects of credit cards and customer satisfaction from existing credit
card users and problems faced by cardholders and merchants in order to get a clear picture
about overall credit card market in Dhaka City. Primary data have been collected from 122
cardholders, 25 merchants and 8 card offering organizations. Problems and prospects of this
study have been identified from their views. The findings reveal that card market is in
booming condition and it has high potentiality in Bangladesh. Recommendations have been
drawn for issuers and merchants so that they can sustain existing cardholders, increase
prospective cardholders and expand the overall market.
