Marketing of Spice Powder in Dhaka City  A Case Study on Square Consumer Product Ltd.

Nasrin Shah, Naaz; Tasnim, Fariha

dc.contributor.author	Nasrin Shah, Naaz
dc.contributor.author	Tasnim, Fariha
dc.date.accessioned	2012-11-12T07:40:12Z
dc.date.accessioned	2019-05-27T07:18:25Z
dc.date.available	2012-11-12T07:40:12Z
dc.date.available	2019-05-27T07:18:25Z
dc.date.issued	2008-12-01
dc.identifier.uri	http://hdl.handle.net/20.500.11948/665
dc.description.abstract	The objective of this paper is to examine the marketing pattern of a leading powder spice ‘Radhuni’ offered by Square Consumer Products Ltd. (SCPL) in Dhaka city. The research focuses on procurement of raw materials, distribution channel, pricing, promotion activities and customer opinion regarding ‘Radhuni’ powder spices. The study revealed that SCPL market their product at premium price due to the quality features of ‘Radhuni’. 56 percent of consumers opined that Radhuni spices powders are very good in quality. The study suggests that SCPL should consider value based pricing instead of cost based pricing and SCPL should go for field survey to find out consumer’s opinion which in turn help them to maintain leadership position in spice powder market of Bangladesh.	en_US
dc.language.iso	en	en_US
dc.publisher	Daffodil International University	en_US
dc.subject	SCPL (Square Consumer Product Ltd.), ‘Radhuni’ spices powder, Consumers’ Opinion, Marketing Pattern and practice, Product quality.	en_US
dc.title	Marketing of Spice Powder in Dhaka City A Case Study on Square Consumer Product Ltd.	en_US
dc.type	Article	en_US