Abstract:
Many companies are producing ceramic products but very few are
producing ceramics tableware products; i. e., Shinepukur Ceramics Ltd., Monno
Ceramics Ltd., Artisan Ceramics Ltd., Bengal Fine Ceramics Ltd. etc. This study
attempted to understand perceptions of domestic consumers toward leading
companies of ceramic industry of Bangladesh through ceramic tableware products.
The study found that, Shinepukur is the market leader, second position is captured by
Monno and then others. Consumers prefer the products of Shinepukur for high
quality, brand image and nice-looking design. On the other hand, consumers prefer
the product of Monno for reasonable price, availability and quality. Very few
consumers also buy products of other two leading companies for negligible reasons.
