Abstract:
This study firstly reveals the most important factor preferred by purchaser to purchase a brand dress and also analyze the suitable illusive design that can be implemented on garments to adjust the figure having different proportion. It also makes a notion about the linkage of fashion via human brain to the matter or energy. Through this study it has been found out that outlook and comfort are responsible to choose a dress firstly, and in case of illusion the Golden ration is the perfect ratio to observe the dress as it is.