INFLUENCE OF CSR FACTORS ON THE IMAGES FOR FINANCIAL ORGANIZATIONS: A STUDY ON DUCH BANGLA BANK

Abstract

In recent times social responsibility has become a well known idea in the corporate world. The research paper aims to underline the comparative picture of corporate social responsibilities (CSR) of Duch Bangla Bank Ltd.. This study necessitates the influence of CSR factors in images of financial organizations like DBBL. The purpose of this research is to identify the components that result in greater image. Fifteen (15) correlated variables are selected from related literatures. Factor analysis has been conducted to reduce the number of total variables because correlations exist among the pairs of variables. Bartlett’s test of Sphericity has been used along with the Kaiser-Meyer-Olkin (KMO) statistic. This analysis reveals the most important factors that contribute to the images of DBBL to perform corporate social responsibilities